Reverse implied odds
Reverse implied odds are the money you stand to lose on later streets when you make your hand and it is still second best.
A weak ace that pairs its ace often wins a small pot and loses a big one to a better kicker. Hands like that are worth less than their equity suggests.
The idea matters most with medium-strength hands against big bets: when you are ahead the betting stops, and when you are behind it continues.
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Practise decisions like this in the trainer: ten hands at a time, with the answer and the reason.